Georgia Southern’s First Co-Branded Craft Beer Kicks Off Saturday

SEPTEMBER 1, 2023 - STATESBORO, GA - Georgia Southern Sports Properties, Fire Maker Brewing Company and Southern Crown Partners announced “Hail Southern” craft beer will be available for purchase inside Allen E. Paulson Stadium on Saturday when the Eagles kickoff the 2023 football season with their home opener against The Citadel at 6pm.

Owned and co-founded by Georgia Southern University alumnus Elliott Hall, Fire Maker Brewing Company, a family owned craft brewery in Atlanta, created the light beer and designed the co-branded Hail Southern-themed cans with his team. Distributed by Southern Crown Partners, Fire Maker was ranked #2 best new brewery in America by USA Today.

“Powering the connection of fans to the brands and experiences they love,” said Terry Harvin, the General Manager for Georgia Southern Sports Properties. “Thanks to our strong relationship with Southern Crown Partners, our fans will be able to buy and drink a great craft beer brewed for Eagles by an Eagle.”

An official corporate sponsor of Georgia Southern Athletics covering 61 counties throughout Georgia and South Carolina, Southern Crown Partners is one of the oldest continual Anheuser-Busch distributors in the country as well as one of the largest in the Southeast.

Fire Maker Brewing Company is located at 975 Chattahoochee Avenue NW in Atlanta. Crafting numerous brews, their “Calamity Jane” beer is a co-branded partner and label with the PGA, Georgia Section. To learn more about their product lines and story, visit FireMakerBeer.com.

“As a Georgia Southern grad, I’m so excited to be able to do this for my school,” explained Hall. “Whenever you run into a fellow Eagle, the first thing they usually say is ‘Hail Southern!’ And that’s the perfect name for our beer.  Made for Eagles by an Eagle. I think Eagle Nation will love it as much as we do.”

Georgia Southern Sports Properties, a member company of LEARFIELD, is the exclusive multimedia rightsholder for Georgia Southern Athletics.

LEARFIELD is the leading media and technology services company in intercollegiate athletics. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.

To learn about Georgia Southern Sports Properties, please visit https://www.learfield.com/partner/georgia-southern-eagles/.